I craft digital experiences that foster human flourishing - eudaimonia. By blending analytical rigor, ethics, and research-driven UX, I solve complex challenges that genuinely improve people’s lives.
Process
1
Socratic discovery
I begin every project by drawing on Socratic inquiry, asking fundamental questions to ensure every initiative is purposeful and necessary.
Does the user truly need this?
How will it help them?
Are we duplicating existing experiences?
2
Research synthesis
After defining the core problem, I lead with grounding every design decision in best practices and industry standards from sources like Baymard and NN/g.
Baymard & NN/g research
Usability checklists
Interaction patterns
3
Validate & review
Last, I rigorously test and refine deliverables through user testing, results analysis, and close collaboration, ensuring each solution truly addresses the core problem.
User testing
Results analysis
Quality assurance & collaboration
Projects
Nuvaila Biosimilars Site
Optum
Nuvaila
Design
Split-Login Hero
Optum
Design
Research
Rx Public Pages
Optum
Design