I craft digital experiences that foster human flourishing - eudaimonia. By blending analytical rigor, ethics, and research-driven UX, I solve complex challenges that genuinely improve people’s lives.
Process
1
Socratic discovery
I begin every project by drawing on Socratic inquiry, asking fundamental questions to ensure every initiative is purposeful and necessary.
Does the user truly need this?
How will it help them?
Does the user truly need this?
2
Research synthesis
After defining the core problem, I lead with grounding every design decision in best practices and industry standards from sources like Baymard and NN/g.
Baymard & NN/g research
Usability checklists
Interaction patterns
3
Validate & review
Last, I rigorously test and refine deliverables through user testing, results analysis, and close collaboration, ensuring each solution truly addresses the core problem.
User testing
Results analysis
Quality assurance & collaboration
Projects
Nuvaila Biosimilars Site
Optum
Nuvaila
Design
I designed a focused B2B microsite and patient copay page so manufacturers, PBMs, and patients can understand Nuvaila’s biosimilar model, start partnerships, and access financial assistance more easily.
Split-Login Hero
Optum
Design
Research
I clarified pharmacy login pathways for pharmacy-benefits client, raising task success to 54% and surfacing insights that boosted user confidence.
Rx Public Pages
Optum
Design
I redesigned Optum Rx’s public site, keeping its high‑usage login convention while restructuring navigation, support content, and responsive layouts so millions of members can find help and self‑service resources instead of defaulting to a call.